SWOON STUDIOS

SWOON

STU
DIO

connect

We grow PREMIUM brands through SOCIAL-FIRST strategy.

We're a strategic marketing studio for premium DTC wellness and lifestyle brands. We lead with social, using it as the intelligence layer that sharpens everything downstream, and align email and paid behind what's already proven to work.

SOCIAL. EMAIL. PAID.
Built to work together.

SOCIAL. EMAIL. PAID. Built to work together.

SOCIAL STRATEGY

EMAIL MARKETING

CREATIVE STRATEGY

PAID ADVERTISING

work with us

PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS. PREMIUM STRATEGY. PREMIUM RESULTS.

We lead with social.
But we think beyond the feed.

Social is no longer just a channel, it's the top of your funnel. It's where your customer discovers you, decides whether to trust you, and makes up her mind long before she ever clicks through. Most agencies treat social as a content calendar problem. We treat it as a strategic foundation.

We work social-first, using content to understand what your audience actually responds to, then building email and paid on top of what's already working. No wasted spend. No guessing. Just a brand ecosystem that earns attention and converts it.

HOW WE THINK

WHO WE ARE

About Swoon

Before founding Swoon Studios, our Founder, Louise, spent 20+ years working across some of the world's most recognised fashion and lifestyle brands — Lululemon, Bonds, Icebreaker, and French Connection — leading product categories with $200M+ in annual spend, contributing to over $1B in total sales, and bringing 215+ collections (5,000+ SKUs) to market.

That background gives Swoon something most agencies don't have: a deep, commercial understanding of how great brands actually sell, not just how they look.

marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media

marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media marketing + social media SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS SIGNATURE PROGRAMS

FULL-FUNNEL marketing,
led by SOCIAL.

We don't offer a menu of disconnected services. Everything we do is designed to work together — social informing email, email amplifying paid, paid feeding back into content strategy.

Think of us as your creative director, your social strategist, and your execution partner — all in one.

what we do

Brand & Positioning

Before strategy comes clarity. We help brands get razor-sharp on who they are, who they're for, and what makes them impossible to ignore. This is the foundation everything else builds on.

Social-First Strategy & Management

Social is where we start. We build content strategies rooted in your audience's psychology - what they save, share, and buy from - then execute with consistency and creative precision.

Brand positioning & differentiation
Messaging, narrative & TONE OF VOICE
Creative direction & brand standards

SOCIAL Platform strategy
Content calendar & creative direction
Community management & engagement
Performance analysis & optimisation

Email Marketing

Email is your highest-converting channel, when it's done right. We build sequences and campaigns that feel like a conversation, not a broadcast. The kind your audience actually wants to open

Meta Ads Strategy, Creative + Management

We don't run ads until the organic foundation is solid. When we do, the creative is already validated — we know what your audience responds to because we've been watching. That's what makes our paid strategy different.

Flow buildout & automation
(welcome, abandon, post-purchase)
Campaign calendar & copywriting
List segmentation & health management
Klaviyo & ESP management

Meta & TikTok ad strategy
Creative strategy & ad copywriting
Audience building & retargeting
Performance reporting & scaling

Campaign & Launch Strategy

When it's time to go bigger (a product launch, a seasonal push, a brand moment) we help you show up with precision. No chaos. No last-minute scrambling. Just a clear plan, executed well.

Campaign concepting & planning
Cross-channel rollout strategy
Launch content & execution support

We immerse ourselves fully in the brands we support — seeing the full picture, finding where the opportunity lives, knowing where to invest deeply and where to widen the reach. Then we pull it all together and make it happen.

WORK WITH US

let's connect

We support premium DTC wellness & lifestyle brands

featured work

We support premium DTC wellness & lifestyle brands

featured work

We support premium DTC wellness & lifestyle brands

featured work

'...utterly obsessed with our socials...'

'...Top 100.... unbelieveable'

'WOW. floored'

'....1500 new followers.... mindblowing....'

WHAT OUR CLIENTS ARE SAYING

'YOU HAVE NAILED IT'

let's chat

Results that speak for themselves.

the proof

— FRENCH CONNECTION, AUSTRALIA

+14% Category Growth
Supported expansion into department store locations through product assortment and nation wide social campaign driving an additional 14% growth across womenswear.

— LuLULEMON

48% Growth in One Season
Driven through refined product positioning and strategic social campaign, contributing to the expansion of a $1B+ bottoms business.

— LUNAA ADAPTOGENS

429% increase in sales
Crafted brand positioning, core messaging, and go-to-market focus for our new wellness consumer brand, resulting in 5,200 followers + 350 email sign-ups pre-launch. And lead to $110K in revenue within the first six months post-launch.

— PREMIUM FUNCTIONAL BEVERAGE BRAND

129% revenue increase
Supported the scaling of a premium functional beverage brand by realigning their social strategy around a sharper brand voice and building out email flows on the backend to capture and convert the traffic social was already generating.

— GOOD WOMEN PODCAST - by peta kelly

1500 new followers in 24 hours
Defined narrative across new podcast social media account, leading to 1500 new followers in less than 24 hours, 16K downloads in 8 weeks, and landed the podcast on the Top 100 Spotify charts.

SWOON-WORTHY SOCIALS, strategic delivery & a BRAND ECOSYSTEM that works together.

let's connect

'...utterly obsessed with our socials...'

'...Top 100.... unbelieveable'

'WOW. floored'

'....1500 new followers.... mindblowing....'

WHAT OUR CLIENTS ARE SAYING

'YOU HAVE NAILED IT'

Results that speak for themselves.

the proof

ready to get started?